Sky broadband users have been issued an urgent warning about a price increase. The popular provider has announced that prices will rise by around 6.7% in April. This means if you currently pay £40 per month, your bill will go up to £42.68. If you pay £60, it will increase to £64.

Unlike many other internet service providers, Sky allows all customers to leave if they don't like the yearly price rise. This includes those who are in long-term deals. Other UK providers often charge an exit fee to leave during a contract. Elsewhere, Virgin Media is giving away a free 4K TV but you'll need to act fast.

Sky gives customers 30 days to make changes once they've been notified of the price increase. "We enable our broadband customers to leave penalty free within 30 days of being notified of a price increase," Sky explained in an email reported by Express.co.uk.

If you've received your notice explaining how much things are going up by, now is a good time to check your deal and shop around. It might also be a good idea to ring Sky and see if they'll reduce things as the less you pay before April the smaller the hike you'll face.

A representative from Sky stated: "Our Sky broadband and TV products will see an average increase of 6.7% from April. We don't take these decisions lightly - the change in price reflects the ongoing cost pressures we face, and our continued investment to bring the best experience for our customers."

Talking about the added increase, Rocio Concha of Which? said: "It's very disappointing to see Sky raising prices for customers in this unpredictable way. Consumers deserve pricing certainty rather than being blindsided with more above inflation hikes. Unlike people trapped by their contract when prices rise, Sky customers can take action. Customers should send a message to Sky by voting with their feet and taking advantage of their right to exit within 30 days. Our recent research found, on average, Sky TV and broadband customers could save £152 by switching."

She further laid out the current rules, saying: "Ofcom's current proposals to ban inflation-linked price rises don't extend to the 'prices may vary' terms that Sky is using for these ad-hoc hikes. The regulator should commit to closing this loophole and banning all forms of unpredictable price rises to protect millions of people."