Celebrity Big Brother is set to make a big announcement about its line-up as ITV plans a shake-up for the show's launch. Unlike the 2023 non-celebrity version, this year's launch will have a major difference.

The popular reality show has kept its celebrity participants a secret so far, with fans speculating about who might be entering the Big Brother house. Names like Louis Walsh and Kate Middleton's uncle Gary Goldsmith have been mentioned.

ITV told The Mirror that fans will have to wait a bit longer for the line-up reveal, as they're planning a special launch night. The broadcaster, which aired its first series of Big Brother last summer, said the line-up won't be confirmed until the celebs step into the famous house next month.

Last year, Big Brother viewers were upset when they found out the launch wasn't live. But ITV has agreed to a big change for the celebrity version of the reality show - the March launch will be completely live.

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Last week, the Mirror exclusively revealed that Love Island star Ekin-Su Culculoglu is poised to enter into the Celebrity Big Brother house after splitting with Davide Sanclimenti. Ekin-Su Culculoglu spoke about her break-up on Instagram, saying: "The last 18 months have been a rollercoaster of ups and downs, just like every relationship. Davide and I both wanted to make this relationship work as we cared deeply for each other. Unfortunately, I have recently made the decision to end our relationship and to go our separate ways." She continued, "Breakups are never easy for any couple. I enjoyed our time together and will cherish the memories we made."

Reports suggest Ekin-Su could join Strictly Come Dancing judge Shirley Ballas, ex-TOWIE star Joey Essex, and former X Factor judge Louis Walsh on Celebrity Big Brother.

Celebrity Big Brother gave fans a sneak peek of its new eye-catching logo during Love Island All Stars. The logo features a mix of bright symbols, including a heart and question mark, with a yellow star in the centre - probably symbolising the celebrities.

On Twitter, the official CBB account announced, "Celebrities... Big Brother is coming to get you. Coming March to ITV1 and #CBBUK." For more showbiz and television stories, get our newsletter here.