Heinz has teamed up with Cathedral City to launch Heinz Cheesy Beanz as research revealed almost half of us say beans and cheese are one of the best food combos. On average Brits eat baked beans 57 times a year, with a further 25% admitting to indulging in them at least twice a week or more.
And 64% say cheese makes beans tastier. A limited drop of 500 cans will go live at midday this Valentine’s Day on Heinztohome.co.uk, with an RRP of £1.80. And Heinz Cheesy Beanz will then be hitting supermarket shelves nationwide from February 21.
Alessandra de Dreuille, Director of Meals and Insights from Heinz, said: “We know Brits absolutely love pairing beanz with cheese and so we’re thrilled to finally announce our partnership with Cathedral City – bringing beanz lovers up and down the country the ultimate perfect match. And what better time to launch this cheesy duo than in the run-up to Valentine’s Day! Whether you’re celebrating with your friends, partner, family or even your pets, you can be sure to find love with Heinz Cheesy Beanz."
Neil Stewart, Head of Cheese Marketing at Cathedral City said: "We're so excited to be teaming up with Heinz to bring this truly unique and delicious flavour to the UK. With 64% of Brits agreeing that cheese makes beans even tastier, it feels like a no-brainer. We're really looking forward to partnering with another family favourite to provide the nation with the everyday high quality and deliciously tasty meals they know and love.”
