Coca-Cola has made two announcements as it seeks to boost sales to a younger generation. The drinks giant is not only launching a new permanent flavour but it is also trying a new way of selling some of its varieties.

It has said the new Coca-Cola spiced, which comes in both full-sugar and zero-sugar recipes, will go on sale on February 19. Showing a countdown to the launch the firm's website says the fizzy drink "offers a unique alchemy of our iconic cola, raspberry and spiced flavours".

According to CNN spiced is the latest permanent flavour joining vanilla and cherry on the shelves. Sue Lynne Cha, Coke’s vice president of marketing for North America, told the network Spiced was selected because it’s “all about being on category trend and responsive to our consumer preferences,” who are craving bolder and punchier flavours.

She said researchers for the firm found an “increase in consumer willingness to try a spiced beverage” and that raspberry was selected more than 5 million times on its Freestyle drink machines in 2022, which the company “often uses for inspiration” for new flavours.

She added: “Consumers are looking for more bold flavours and more complex flavour profiles. That’s a trend we started to see in food, but also in beverage and we thought that was a unique space for us to play in.” She added there’s been a “desire of discovery” with people wanting to try something new."

Coca-Cola Spiced goes on sale February 19 in both cans and bottles in various sizes in the USA and will follow to the UK over the coming weeks. It is expected to be on UK shelves by the end of March.

Meanwhile the firm is introducing another flavour this week - and shoppers will only be able to buy it via social media. The Coca-Cola Happy Tears Zero Sugar will be available to buy on TikTok in the US and UK from Sunday, February 17.

The drink will be launched alongside a Coca-Cola TikTok effect, which is similar to a filter, to try to encourage people to post videos of the product. Oana Vlad, global senior brand director of Coca-Cola Zero Sugar and Coke Creations, told just-drinks: “We’ve tried TikTok challenges and plenty of other avenues – but this year, we’re giving our protagonists the voice.

“We’re seeing that on average, Coke Creations engages young consumers twice as much as other Coke Trademark initiatives. Almost 75% of those consumers are new to the Coke portfolio so we’re truly influencing the next generation.”

Coca-Cola posted on the platform: "Kindness overload incoming. Our latest Coca-Cola® Creation is dropping exclusively in the TikTok Shop on Feb 17. Limited stock, unlimited drops of joy. #HappyTears"

And Coke fans looked keen to try it after seeing it being promoted on TikTok. Cryos wrote: "Awesome! looking forward to it." Heartz4U added: "COKE I LOVE U SO MUCH."

Alessandro added: "Have it on my calendar already." Allyson said: "Can't wait!!!"