It's blue, white, yellow and it makes sausage rolls, but this isn't Greggs, and in one corner of Wales it simply doesn't compare. You might not even have heard of it but Jersey Bakery has been selling mouth-watering cakes and pasties for over 40-years.
With four branches in Bridgend, Swansea and Port Talbot the brand is beloved by its fanbase in south-west Wales and has cult like status among those who swear by it's crumbly pastry.
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Sarah Rose, who works at the Aberkenfig branch said: "It's always been Jersey bakery and it's always been as it has been blue and white so they've kept the colours, and everyone loves it. People definitely do come here for the cakes.
"The carrot cake goes down well, and so does the Manchester tart. The scones are very good, and so is the Spanish slice. It's all the bits that you don't really see in other bakeries. My father-in-law also loves the bread pudding.
"The Manchester tart probably is the most popular out of everything. And with the savouries, the potato dog also does very well." For the latest restaurant reviews, sign up to our food and drink newsletter here.
But a bakery isn't a bakery without sausage rolls. And the proof is in the pastry. So we enlisted the help of a pork connoisseur who was more than happy to compare Jersey Bakery to its most famous rival.
Our sausage roll correspondent Ted Peskett was asked to to judge two items identical to the average human eye.
Ranking the Greggs sausage roll against the Jersey one, Ted centred his findings on four categories; taste, texture, pastry puffiness and overall appearance.
For the Jersey Bakery sausage roll, Ted rated it a 7/10 for taste, 6/10 for texture, 7/10 for pastry puffiness a 6 for the overall appearance, noting: "It's a bit pale, a bit crumbly but nice patterns on the top, in it's defence.
But it seems nothing can quite beat a Greggs sausage roll, which scored significantly higher. Ted ranked it at an 8/10 for taste, 8/10 for texture, 8/10 for pastry puffiness and 9/10 for it's overall appearance.
He said: "This tastes better, with more sausage meat and it's not too greasy, and not too dry as well."
But try telling that to someone in Bridgend.
